The People Behind the Brand
Meet the Founders
Jorge Soto
Co-Founder & CEO
Born in Miami to a Spanish family, Jorge grew up with a deep reverence for the traditions of Spanish cuisine. A seasoned entrepreneur with 20 years of experience in luxury goods distribution.
Roberto Segovia Perez
Co-Founder & President
A native of Seville, Roberto spent decades forging relationships with the finest artisan producers across Spain. His family has cultivated olive groves in Andalusia for four generations.